About COORDINATOR
We built COORDINATOR for a reason: to give athletes, coaches, and trainers the intelligence they need to make their next move.
Remove the guesswork, not the actual work
Most AI products promise to do the work for you. We believe in the opposite. The people worth building for are already doing the work. What they're missing isn't effort, it's a signal they can trust.
Most artificial intelligence apps out there can't properly handle athletics and sports. Most are wrappers around models built for programming and writing, and it shows. Actionable intelligence for sport needs its own solution, focused on the core of that intelligence.
Our mission with COORDINATOR plays the role a great coordinator plays for a whole unit: we read the users unique situation and hand each one exactly what they need to make their next move. The athlete still does the reps. The coach still makes the calls. The trainer still builds the body.
The people behind it

Kyle Bjornstad
Co-Founder & Head of Operations

Peter Mazzocco
Co-Founder & Head of Engineering

Matt Pfeifer
Head of Product

Michael Milord
Head of Technology

Jack Sturtevant
Lead Engineer